Ident for Wiggle Mountain Mayhem
Identity system, website, e-marketing and online media for the world's largest 24hr mountain bike endurance event.
Published on:
2012
Branding, Graphic Design, Web Design
- Wiggle Mountain Mayhem
Identity system, website, e-marketing and online media for the world's largest 24hr mountain bike event. 
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Positive Altitude is a self-initiated project that is all about inspiring and helping people to get outside and challenge themselves in the great outdoors.
I hope that these organised outdoor activities and collection of online videos will inspire people to get out and try things such as hiking, mountaineering, rock climbing, bouldering, mountain biking, fell running, kayaking and much more.
It's about life adventure, challenging yourself and having fun with other people no matter what your ability is.
Design Brief:
To come up with a name and design a symbol that takes inspiration from nature and that appeals to the intended target audience.
The Solution:
The name comes from the feeling which you get after challenging yourself in the great outdoors – a natural high and strong feelings of positivity – and also ties in with the altitude gained during organised mountain bike rides and rock climbing, etc., events.
The main symbol is based on the letterforms 'P' and 'A' and has been constructed to depict a mountain. The whole mark is built using the Golden Ratio and Fibonacci mathematical rules which can be seen in nature (and, of course, man-made objects) all around us.Branding, Graphic Design, Web Design2012 -
Creative Brief:
"I am very much influenced by an early 20th-century art movement called the Vortisists, and their style of publication, only two were ever published and the title was – Blast. I like their very strong angular images and the use of black with a strong accent colour." —Andrew Hulme.
"Vorticism, an offshoot of Cubism, was a short-lived modernist movement in British art and poetry of the early 20th-century. It was based in London but international in make-up and ambition.
"The Vorticism group began with the Rebel Art Centre which Wyndham Lewis and others established after disagreeing with Omega Workshops founder Roger Fry, and has roots in the Bloomsbury Group, Cubism, and Futurism. Lewis himself saw Vorticism as an independent alternative to Cubism, Futurism and Expressionism. Though the style grew out of Cubism, it is more closely related to Futurism in its embrace of dynamism, the machine age and all things modern (cf. Cubo-Futurism). However, Vorticism diverged from Futurism in the way it tried to capture movement in an image. In a Vorticist painting modern life is shown as an array of bold lines and harsh colours drawing the viewer's eye into the centre of the canvas" —Wikipedia
The Solution:
The Andrew Hulme identity captures that Vorticism essence. The harsh and contrasting yellow accent suggests construction and sculpture as well as being the central focal point for the symbol.Branding, Graphic Design, Sculpting2011 -
Corporate identity for urban and street dance class called Shakedown.Branding, Graphic Design2011 -
National press advertisement for Trek Bikes at Swinnerton Cycles in Staffordshire. This press ad ran in one of the sport's leading mountain bike magazines and created, not only a great ROI for the client, but also fantastic exposure to a relevant audience.Advertising, Graphic Design, Marketing2011 -
Designs for Salomon Snowboards. The concept is based on creativity and typography which we think works well with the 'art' of snowboarding. Question everything, defy logic.Graphic Design, Product Design, Typography2011 -
Creative Brief:
To write a more interesting email signature, for use in all electronic correspondence, which incorporates the required legal information but with a humorous twist – which relates to my personality style.
The Solution:
This email and its attachments are confidential and are intended solely for the use of the individual to whom it is addressed, so if that's not you why have you even got this far? Any views or opinions expressed are solely those of the author (that's author not Arthur, he no longer works at the agency) and do not necessarily represent those of Steve Perry.
If you are not the intended recipient of this email and its attachments (you are still reading this!?), you must take no action based upon them, nothing, zilch, not a sausage, nor must you copy or show them to anyone, or anything... like your plant or your cat.
Please contact the sender (remember, it wasn't Arthur) if you believe you have received this email in error, or by mistake, or if you stole it.
This email and its contents are copyright Steve Perry. © Steve Perry 2012. So there. No not here, there.Copywriting, Graphic Design, Writing2012
