I'm Steve Perry, a designer and developer with over 15-years of professional experience in Branding, UI/UX, HTML/CSS, WordPress and Magento eCommerce.

Business owners, what common issues do you face?

Posted on May 24, 2013
I write quite a few articles which are mainly aimed at designers and developers, trying to give advice to what I believe to be common issues which we come across in our professional lives. I’m going to start writing for business owners, too.
  • What common problems do you face, as a business owner, when you are trying to get your name out there to win new customers?
  • When you are hiring a designer to help build your brand, communications materials or website, what are the common issues that you come across and what are your concerns?

I’d love to hear your thoughts and if I can, I’ll try to respond with some useful articles which may help iron them out. Get in touch via the secure contact form or simple pop a comment below.

What you think you are paying for when hiring a designer:

  • Knocking something up in Photoshop

What you are really paying for:

  • Research into your competitors and advise where applicable
  • The writing of a creative brief outlining the scope of the project, your business problem and how it will be solved
  • Project management throughout the process and any technical support along the way
  • Years of professional experience in colour theory, emotional connection, typography and layout techniques
  • Professional page layout using the correct software (not Photoshop!)
  • Access to image libraries and other creative resources such as type libraries and photographers with the correct usage license agreements (not stolen via Google Images)
  • The skill and talent to design a layout which communicates your intended message, with correct hierarchy, to the right target audience, in the right tone-of-voice
  • Professional print- or web-ready files which comply to industry quality standards that ensure no extra production costs are experienced due to incorrect file creation
  • Your business problem being solved in a professional manner which, in the end, creates more revenue for your business than what it cost to hire me in the first place
acf

Advanced custom fields for WordPress

Posted on April 7, 2013

When building WordPress themes for clients I often include custom admin options which help make the running of the website a lot easier for them. Things like custom images with captions, featured images, product and service call-outs, shortcodes for styling and many more custom integration options.

Continue Reading

Older Posts